Can we talk about the onslaught of bloggers and beauty vloggers that have emerged over the past couple years?
Don’t get us wrong, we’re totally grateful to have access to some much information and amazing hair and makeup tips—it’s just that the deluge of beauty vloggers makes it a bit hard for us to find the ones that are our internet soulmates. How the heck are we supposed to find the best tutorial for perfect eyeliner when we search “cat eye” and have to sift through 2.3 million videos of other people’s kittens?
1. Nitraa B
Do the words “purple glitter smokey eye” resonate with you as much as they do with us? If so, check out Nitraa B.’s videos, which are just as fun as they are informative.
The sisters/makeup artists behind Pixiwoo have a knack for recreating celebrity makeup looks, with tutorials inspired by everyone from Angelina Jolie to Rihanna. Their Basics videos are a must-watch for any beauty beginner (even veterans can learn a thing or two!).
Eldridge is a real-deal London-based makeup artist who works with celebrities like Kate Winslet, Katy Perry, Keira Knightley and Emma Watson and is also the creative director for British cosmetics brand No.7. Her clean, professional tutorials are as educational as they are gorgeous.
This mom of four infuses her colorful makeup tutorials with tons of personality and humor. We’d totally hang out with Kandee!
Since Michelle Phan began posting tutorials in 2007, she’s gained millions of followers for her videos, which she enhances with her colorful costumes and themes. She took a 1-year sabbatical in 2016, but recently returned to YouTube again.
She’s also been busy working on her makeup line, EM Cosmetics.
We love the adorably elfin Zoe’s bubbly personality and sense of humor, and her makeup techniques are spot-on.
If you consider yourself a Glamour girl, get this London-based vlogger on your radar, stat. Her videos are a mix of product hauls, tutorials and glimpses into her busy life.
Makeup artist Wayne Goss discovered his craft after struggling with acne in his 20s. His videos help demystify products like BB creams and complexion techniques like concealing blemishes and contouring cheekbones.
With her soothing voice and clear, easy-to-follow tutorials, this nail art maven is our go-to for standout manicures. As nail art novices, we appreciate the Easy Nail Art for Beginners series.
Between her Irish accent and sweetheart makeup looks, Bubz is sure to give you cute overload—in the best way possible.
Marlena is a former teacher, and it shows through her ultra-helpful videos on everything from beauty basics to celebrity-inspired looks. She’s also shared candid updates on her weight loss journey and experiences with cosmetic surgery procedures.
Whether you’re looking for a multi-colored eyeshadow look or holiday makeup inspiration, Hernandez has you covered. her signature looks lean towards bold, making her videos especially great for special occasion inspiration.
13. Luxy Hair
Sisters Mimi and Leyla are the founders of Luxy Hair, a hair extensions company. They’ve built a YouTube channel that’s a must see for any aspiring hair wizard.
Not only is she a dead ringer for Katy Perry, Emma’s costume makeup tutorials are downright amazing—and perfect for Halloween.
Patricia’s videos cover all the beauty bases: hairstyles, skin care and makeup for darker skin, plus fashion, too.
16. Lily Pebbles
This British girl about town documents her go-to makeup routines and shares her honest thoughts on new products. In addition to talking makeup, she also shares fun snapshots from her life and travels.
Ruth has been working as an international fashion model for 10 years, and she’s learned a thing or two in her time on the job. Her makeup tutorials are often combined with fashion and style tips for a head-to-toe
They don’t call Mystique the “Human Chameleon” for nothing. Watch as she transforms herself into everyone from Beyoncé to Bruno Mars (!) to Disney villain Maleficent.
Jen’s basics videos and beauty product picks are a useful resource for any beauty junkie.
Cassandra became a YouTube star when her amazing video on how to cover up severe acne with foundation went viral (it now has almost 30 million views!). Now the model and student has a comprehensive archive of videos on acne as well as other topics ranging from diet and fitness to modeling.
21. Dulce Candy
This vlogger delivers on her promise to dish on the sweet life, documenting everything from the steps of intricate hairdos to red carpet-worthy makeup application.
This natural hair guru has tons of styling tutorials along with DIY recipes and tips on caring for textured hair.
If you’re looking for makeup looks that are wearable, feminine and pretty, Sona is your girl.
Andrea is like the best friend you wish you had, full of great DIY beauty tips and tricks.
25. Tanya Burr
Tanya has trained with professional makeup artists and has worked for Laura Mercier and Clinique. Her bold eye makeup looks are top-notch.